Guide
Amazon Ads operator guide
Practical checks for ACOS, search-term reports, negative keywords, and new-product stages — without fake industry averages.
- Report download
Where do you download the Amazon Search Term report?
Create the Search Term report from the reporting center and check that the date range matches current stock and promotions.
Published Aug 5, 20267 min read
- Launch stages
How many stages should a new Amazon product ad campaign go through?
Use a small budget to learn relevant search terms before you pay a higher ACOS for rank, then concentrate spend on proven terms.
Published Aug 1, 20269 min read
- Negatives
When should you add negative keywords on Amazon ads?
Separate junk traffic from relevant terms that have not converted yet, then choose exact or phrase negatives.
Published Jul 28, 20269 min read
- Search termsFeatured
How do you read the Amazon Search Term report?
Use a click threshold and a break-even line so you do not negate too early or keep paying for zero-order terms.
Published Jul 25, 202610 min read
- ACOS
How do you calculate break-even ACOS?
Include supply, inbound, referral, and fulfillment costs in margin before you decide how far ads can spend.
Published Jul 22, 20268 min read
- ACOSFeatured
What is a reasonable ACOS for Amazon ads?
Calculate your break-even line first, then adjust the target by product stage instead of copying someone else's “normal ACOS”.
Published Jul 20, 20269 min read